Bnet Radio

• BNetRadio – Tejano is a bilingual, internet webcast only music and information source, programming top quality Tejano Music Y Mas (and more). The Station is exciting, fun to listen to and personality driven. Each of the live DJs is encouraged to grow their personality on their shows. Programming is designed to be dynamic and powerful while maintaining a keen sensitivity to the audience. Through interaction with the listener via email, our Chat Room with a two way cam, on and off the air phone conversations and regular public appearances, air personalities have developed a close relationship and created an incredible loyalty with their thousands of listeners.

Who Listens:

• The BnetRadio – Tejano listener is from the “fastest growing and largest population of Hispanics in the USA”, the Mexican-American. The Tejano is born, raised and educated in the United States. While maintaining emotional bonds with their family heritage, their primary language is English. They listen to BnetRadio – Tejano on their home or work computer, laptop or cell phone, so these assumptions can be made.

• They are intelligent….(They use a computer)

• They have a good job…(If they listen from work they are probably middle to upper management)

• They have spendable income….(See above)

• They listen for long times…usually 4-6 hours and it’s difficult to change stations

• They are easily motivated…Their computer/mobile device is “in their face”)

Strong Commitment:

• The experienced professional management staff of BNetRadio-Tejano Is committed to it’s audience, the community, the Tejano music industry and businesses that provide products, services and entertainment to the Mexican American, a vital part of today’s society. BNetRadio-Tejano connects with the Tejano in a very personal way through their personal computer or personal cell phone. BNetRadio-Tejano can connect your business with affluent, educated, respected Tejano of today.

Station info:

• General/Audience

Over the past 10 years BNetRadio has captured the Tejano radio market abandoned by terrestrial radio and is growing at a rapid pace on a US (and Worldwide) basis. The Tejano market is once again strong and is made up of millions of well educated, affluent American born responsible US citizens of Hispanic decent. For most, their ‘language of preference’ is English, but they have a deep devotion to their family roots and the music that ties it all together. The BNetRadio Live DJs use English about 95% of the time on the air.

Audience Demographics:

• A recent on air contest for tickets for a 4-day cruise ran 5 weeks and garnered 1,200 on line registrants. The average age was 43 with a bulk of those that in the 25-54 bracket. While fairly equal, there were slightly more females than males. Houston, San Antonio, and Dallas lead the cities, but over 250 different US and foreign cities were logged with good participation from the Texas Valley, Phoenix, AZ, California, Washington State, Idaho, New Mexico, Chicagoland area, and Michigan. With internet radio, real time listeners statisics can be made by accessing stream server and it’s constantly updating user log.

Genre Background:

• Tejano music had evolved from the musical styles of Mexican, German, and American farm workers in the deep Texas Valley many years ago. It mostly is sung in Spanish, but it may switch to English or ‘Spanglish’ during the song. Over the years it has evolved from Deep Valley Conjunto to Orchestra, up tempo Ranchera, Cumbia, with an occasional flavor or influence of jazz, R&B, and Rock. It is truly a unique American music art form.

Technical:

• Unlike most internet only radio stations, BNetRadio broadcasts from a storefront building on a main Houston street in a studio that has commercial radio station equipment and software like that found in major broadcast facilities. There is a webcam in the studio and webpage software that allows listeners to optionally turn on their webcams and chat interactively with the DJ. The studio is with extra microphones and a professional telephone interface for interviews and talk segments. For remote broadcast we employ field and studio pots digital codecs that provide full broadcast quality audio from anywhere in the world that has good telephone service.

If you have a questions on Bnet Radio, or want some information on how to get advertising on Bnet Radio call Rupert Pacheco at 520-419-2285, or email at rupert@bnetradio.com

In a new survey, eMARKETER estimates "37.5% of U.S. Internet users ages 12 and up will listen to Internet radio -- including online streaming of terrestrial broadcasts and online-only radio stations -- or podcasts at least weekly this year. On a monthly basis, 44.3% of web users will tune in to online radio."

eMARKETER forecasts that "$15.7 billion in ad spending will flow to over-the-air radio stations in 2011, up 2.5% over 2010 ad spending on the medium. Online stations are projected to take in $800 million in ad spending in 2011, representing 27.4% growth compared with 2010.

Looking ahead to 2015, over-the-air stations will reach $17.2 billion in ad spending, up 9.6% from 2011, while ad spending with Internet radio pure plays will double, to $1.6 billion."